Blue Pyrenees Estate is one of Victoria's top wineries. Originally operating as Château Remy, the vineyards were planted in the 1960s by legendary Cognac producers Remy Martin, before ownership passed to a group of Australian wine lovers. These days, Blue Pyrenees is a Five Red Star Winery (James Halliday Wine Companion) crafting a premium range of classic wines alongside newer, more experimental styles.
Blue Pyrenees wanted to level up their e-commerce game and migrate their existing website and wine club to a new platform. The new system had to not only integrate with all their marketing channels and logistics, but also give them full control over inventory, digital content and customer management.
Brunch undertook a complete redesign of the website including new imagery, branding, colours, copy and fonts. We built the new site on Shopify and did a full migration of all products and content, with the wine club – and all customer data – being transferred to Shopify's Recharge Subscription app. We also built a brand-new club giving customers the option to pick 'n' mix their own combination of wines and choose their desired delivery frequency.
In the three months following the website's launch, we saw: