One Wine

Branding & Design

2020
Branding, Design

About

One Wine is a new wine club, launched in 2021, with the goal of delivering one wine to members every month. The focus is on quality, not quantity, with customers receiving an outstanding bottle of wine each month for a flat fee, alongside everything they might want to know about what they're drinking.

Project Objectives

Brunch was tasked with building One Wine's brand and website from scratch. From tone of voice to social strategy, logo to fonts, and colours to packaging, we did it all. The goal was to deliver a brand that's luxurious and elegant without alienating anyone. Again, we focused on building a brand that reflected the philosophy of quality over quantity.

Our Solution

We worked with our web, design and content teams to take the new brand and develop it within the Shopify platform. Our focus was on simplicity and a seamless customer experience while ensuring that the brand's look and feel remained consistent, elegant and accessible.

The Results

Well, why don't you see for yourself? onewine.com.au

One Wine
One Wine