Born in the heart of Sydney, Rusty Barrel distills premium, award-winning vodka and packages it in an unforgettable bottle. Their tagline – 'Drink cautiously' – says it all; this isn't a drink for the faint of heart.
Rusty Barrel has carved out a loyal following since launching in 2017, finding its way into Dan Murphy's and winning some pretty impressive awards along the way. They came to Brunch because they wanted to bring their unique brand to life and build an engaged social media presence.
An entire suite of video and photography content would be required, all of which had to convey the idea of a post-apocalyptic wasteland. A strong brand identity and tone of voice was also needed, which would be rolled out across all channels including website, social and email.
We got to work building a social media strategy focused on the goals of building community, solidifying their brand and driving traffic to the website. This was achieved through five content pillars; that is, key topics that we discuss, amplify and create content for. The result? A consistent, distinctive brand with a difference.
And yes, we also checked these numbers: